The first step was to understand their current branding and visual elements through discussion with their team and my own research. Then, I created templates for the content that would be repeated across multiple videos: title cards, introductions and the main presentation/discussion sections. The layouts added more structure to the videos which keeps viewers engaged and focused on the speaker. The animated bullet points guide the viewer’s attention to important information. Next, I created a draft of one video and discussed the direction with the client to ensure it was aligned with their brand and goals. Once this direction was approved, I used the templates to edit all the different videos, making adjustments to the layouts when necessary. Using the same templated design for the entire course adds consistency across every video, giving it a more professional appearance.